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Privacy Policy

This privacy policy sets out how Dealer legal Entity. A.N. Boukather S.A.L. uses and protects any information that you give A.N. Boukather S.A.L. when you use this website and submit your personal information. This Privacy Policy sets out our policies on the management of personal information - that is, how we collect personal information, the purposes for which we use this information, and to whom this information is disclosed.

A.N. Boukather S.A.L. is committed to responsible privacy practices and to complying with Lebanese law. Our respect for our customers' privacy is paramount. A.N. Boukather S.A.L. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What is personal information?

Personal information is information that could identify you. Examples of personal information include your name, address, telephone number and email address.

What types of personal information does (A.N. Boukather S.A.L.) collect?

The types of personal information A.N. Boukather S.A.L. collects from you depend on the circumstances in which the information is collected:

  • A.N. Boukather S.A.L. may collect contact details including your name, address, email address and phone and fax numbers.
  • Where relevant, A.N. Boukather S.A.L. may also collect your driver’s licence and registration details, date of birth or age group, occupation, gender, information about your vehicle (including its number plate and vehicle identification number), answers you provide to questions we ask and other information in relation to your dealings with us (such as types of vehicle purchased and replaced and repair/service history).
  • When using our website (“Site”), we or our third party service providers may collect site usage information such as the IP address you are using, the name of your Internet service provider, your browser version, the Site that referred you to us and the next Site you go to, the pages you request, the date and time of those requests and the country you are in. Except where you provide it to us via the Site, we do not collect personal information such as your name, mailing address, email address or phone number when you are browsing our Site.
  • We do not generally require customers to disclose any sensitive data or information (e.g. details of race, religious beliefs, bank details, financial information, sexual orientation, health information etc.) to us. If you do provide sensitive data or information to us for any reason (for example, if you provide us with information about a disability you have), you consent to us collecting that information and to us using and disclosing that information to Ford Motor Company and any of their holding, subsidiaries and other affiliate Companies across the world (Collectively refereed as “Ford”:) and/ or third party services provides (within Lebanon or outside Lebanon) appointed by us or Ford for the purpose for which you disclosed it to us and as permitted by Lebanese laws
  • In addition to the types of personal information identified above, Ford may collect personal information as otherwise permitted or required by Lebanese law.

How do we collect your personal information?

A.N. Boukather S.A.L. collects personal information to provide products and services” required by you and it can be collected in number of ways.

  • directly from you when you provide it to us or our customer relationship centre
  • when you purchase Ford products or services;
  • when you use our Site or when you deal with us online (including through social media);
  • via our market research agencies;
  • when you enter a competition or promotion or marketing campaign;
  • from publicly available sources;
  • from our group or related companies; and

For what purposes do we collect, use and disclose your personal information?

The purposes for which we use and disclose your personal information will depend on the circumstances in which we collect it. Whenever practical we endeavour to inform you why we are collecting your personal information, how we intend to use that information and to whom we intend to disclose it at the time we collect your personal information.

We may use or disclose your personal information:

  • for the purposes for which we collected it (and related purposes which would be reasonably expected by you);
  • for other purposes to which you have consented; and
  • as otherwise authorised or required by law

In general we collect, use and disclose your personal information so that we can do business together and for purposes connected with our business operations.

Some of the specific purposes for which we collect, use and disclose personal information are as follows:

  • to facilitate your request for a brochure or test drive, to add you to a mailing list or to respond if you request information (including via the Ford Site or via an email you send to us);
  • to record and maintain the details of your purchase of a Ford vehicle for warranty purposes or your purchase of a " Ford Solutions" product or service for administration purposes;
  • to keep track of the repairs and servicing of your Ford vehicle by Dealers;
  • to facilitate the provision of roadside assistance and other services you acquire from us,
  • to inform you in the event of a field service action, for example a recall, affecting your Ford vehicle;
  • to issue service reminders;
  • to improve Ford products and services;
  • to contact you (directly or through our service providers and marketing research agencies) to obtain your feedback and to find out your level of satisfaction with Ford products and services through surveys;
  • to report to and evaluate our performance;
  • to verify your identity;
  • to facilitate your entry and participation in a competition or campaign or trade promotion;
  • to provide goods or services to you or to receive goods or services from you;
  • to address any issues or complaints that we or you have regarding our relationship; and to contact you regarding the above, including via electronic messaging such as SMS and email, by mail, by phone or in any other lawful manner.
  • to consider you for a job or other relationships with us;

We may also use and disclose your personal information for the purpose of direct marketing to you where you have consented to us doing so; or it is otherwise permitted by law.

What happens if you don't provide personal information?

Generally, you have no obligation to provide any personal information requested by us. However, if you choose to withhold requested personal information, we may not be able to provide you with the products and services that depend on the collection of that information. As an example, if you did not provide the personal information requested on your new vehicle purchase, we would be unable to notify you directly of a product recall affecting your vehicle.

To whom do we disclose personal information?

We may disclose your personal information to Ford Middle East, Ford Motor Company and any of their holdings, subsidiaries and other affiliate Companies across the world (Collectively referred to as “Ford”:) or Ford appointed third parties or our appointed third parties located within Lebanon or outside Lebanon in connection with the purposes described in this Privacy Policy. This may include disclosing your personal information to the following types of third parties:

  • to Ford and Ford’s appointed third parties or service provides such as (including mailing houses, marketing agencies, insurance providers, credit card payment authorisation, trend analysis, market research site and data hosting providers and other IT suppliers);.
  • to other Ford authorized Dealers;
  • our group or related companies;
  • our contractors or service providers (including mailing houses, marketing agencies, insurance providers, credit card payment authorisation, trend analysis, market research site and data hosting providers and other IT suppliers);
  • other persons who perform services for, or in connection with, us (including to facilitate the delivery of purchases, to provide roadside assistance, for electronic direct mailing, for credit card payment authorisation, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies);
  • companies who may use your personal information in order to tailor electronic advertising to you (e.g. on a Site page or Facebook) in relation to Ford products and services;
  • our accountants, insurers (including those that provide extended warranties), lawyers, auditors and other professional advisers;
  • any third parties to whom you have directed or permitted us to disclose your personal information;
  • Statistical information about sales to industry bodies. This may comprise data collected about you and other customers to form aggregate results but we will not provide any information that identifies you as our customer;
  • third parties that require the information for law enforcement or to prevent a serious threat to public safety; and
  • if you are an a prospective employee, to our medical service providers for any medical assessments or in relation to any health or safety incidents and to HR related service providers (e.g. for background checks, screening or aptitude testing);
  • otherwise as permitted or required by law.

Where we disclose your personal information to third parties we will use reasonable commercial efforts to ensure that such third parties only use your personal information as reasonably required for the purpose we disclosed it to them and in a manner consistent with the applicable laws of Lebanon

If you post information to certain public parts of our Site or to our social media pages, you acknowledge that such information may be available to be viewed by the public. You should use discretion in deciding what information you upload to such sites.

Does personal information leave Lebanon?

Ford, Ford’s appointed third party service provide and our appointed third parties to whom we disclose personal information may be located outside Lebanon. The countries in which these third parties are located will depend on the circumstances. In the ordinary course of business we commonly disclose personal information to parties located in the United States, China and Singapore. If your information is transferred overseas it will remain subject to strict security safeguards. For further information regarding handling of your personal information or to request a copy of our's privacy policy or information we hold about you, you may email us at [email protected]

What happens if you don't provide personal information?

Generally, you have no obligation to provide any personal information requested by us. However, if you choose to withhold requested personal information, we may not be able to provide you with the products and services that depend on the collection of that information. As an example, if you did not provide the personal information requested on your new vehicle purchase, Ford would be unable to notify you directly of a product recall affecting your vehicle.

How do we protect personal information?

At all times, we take great care to ensure your personal information is protected from unauthorised access, use, disclosure or alteration. We endeavour to ensure that our employees are aware of, and comply with, their obligations in relation to the handling of personal information. Only properly authorised employees are permitted to see or use personal information, even then, only to the extent that it is relevant to their roles and responsibilities. Your personal information will not be sold to any third party for that third party's unrelated independent use. Further, we will not share your personal information with any organisations, other than those engaged by us to assist us in the improvement of our products and services (as described above).

What about information you provide in job applications?

If you submit a job application, we will use the information provided by you to assess your application. We may disclose the information contained in your application to contracted service providers for purposes such as screening, aptitude testing, medical testing and human resources management activities. As part of the application process, you may be required to complete a pre-employment health questionnaire. In certain circumstances, you may also be asked to undergo a pre-employment medical assessment. In that case, you will be asked to give specific consent to disclose your questionnaire to its service providers for the purposes of arranging the medical assessment and for the relevant service providers to disclose the results of the assessment. If you refuse to provide any of the information requested, or to consent to the disclosure of the results of your medical assessment, we may be unable to consider your application.

Is the personal information we hold accurate?

We endeavour to maintain your personal information as accurately as reasonably possible. However, we rely on the accuracy of personal information as provided to us both directly and indirectly. We encourage you to contact us if the personal information we hold about you is incorrect or to notify us of a change in your personal information.

How can you access or correct the personal information we hold about you?

Wherever possible and appropriate, we will let you see the personal information we hold about you and correct it if it is wrong. If we do not allow you access to any part of the personal information we hold about you, we will tell you why.

If you wish to obtain access to your personal information held by us, or to request us to correct any errors in that information, please contact us.

Who should you contact if you have concerns about our handling of personal information?

If you have any queries or concerns about the manner in which we have handled your personal information, please write to us. We will send you written acknowledgement of your correspondence. We will investigate your query or concern and will advise you of the steps we have taken to answer or resolve it.

INTERNET PRIVACY

Internet Privacy Commitment

This document describes our policy regarding information received about you during visits to our web sites. The amount and type of information received depends on how you use our sites. This website contains links to other sites operated by third parties other than Ford. Bhagat Ford and Ford are not responsible for the privacy practices or the content of such web sites. The inclusion of links does not imply any endorsement of the material on those Web sites or any association with their operators. This privacy statement is for this web site only. We encourage you to read the privacy statements of each website that collects your personally identifiable information.

Normal web site usage

The only information we collect and store during normal web site usage is used to generate statistics and measure site activity to improve the usefulness of customer visits. During normal web site usage we do not collect or store personally identifiable information such as name, mailing address, email address, or phone number.

Collection of personally identifiable information

There are instances where we request personally identifiable information to provide the web site visitor with a service or correspondence (for example, promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfil your request. If you tell us that the information should not be used as a basis for further contact, we will respect your request. The information you provide is used to improve the services we provide you. It is never provided to any other company for that company's independent use. Information which Ford holds about you may be transferred overseas to Ford's secure facilities. If your information is transferred overseas it will remain subject to strict security safeguards. For further information regarding Ford's handling of your personal information or to request a copy of Ford's privacy policy or information Ford hold about you, you may email them at [email protected]

Use of cookies 

This website uses a technology called "cookies" to optimize your on-line experience. The use of cookies is an industry standard, and you'll find cookies at most major web sites. A cookie is a small data element stored by your web browser on your computer system. Cookies do not store your email address or other personal information about you.

What kind of cookies does this website use? 

A.N. Boukather S.A.L. may use three types of cookies on this website:

Cookies are categorized as follows: 

  • Essential Cookies, 
  • Performance Cookies 
  • Persistent Cookies

 

Essential Cookies enable our users to navigate the website and use features. Without these Cookies, the requested services cannot be provided, such as our Vehicle Configurator, Dealer Locator Function , or Request Forms.



We use Essential Cookies to: 

  • Ensure that the web page functions and the functions are executed correctly, and 
  • Allow you to save your selection in the Vehicle Configurator, and 
  • Allow you to plan the route to your nearest dealer in the Dealer Locator.



Performance Cookies: 

Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.

We use Performance Cookies to: 

  • Create statistics on how our website is used, 
  • See how effective our advertising campaigns are, and; 
  • Review non-person-related user behavior, and thus improve our website. 

Some of the Performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than those mentioned above.

 

So-called ‘Persistent Cookies’ are stored on the user's computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the 

use of the website on the next visit.  Some of these cookies are provided by authorized third parties. 

We use ‘Persistent Cookies’ to: 

  • Provide fordlb.com that we think may be of interest to our users, 
  • Provide our media and advertising partners with information about your visit, so that they can offer targeted ads; 
  • Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g., color selection function in the vehicle configurator) and is not used for other purposes.

 

Some ‘Persistent Cookies’ are provided by authorized third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.

Web beacons and pixels 

This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that are placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Adobe Analytics) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).

Tracking and Analysis 

Ford uses for a continuous optimization of its marketing communication the analytical software “Google Analytics”. It allows for tracking on-line behavior in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on Google.  Ford does not share this information with any third party for its independent use.

Re-targeting 

By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions.  They enable advertising of Ford products on partner and social media websites for users who have been interested in Ford products. 

 

The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data. Furthermore, no user-related 

Data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.

Cookies that we use 

In this section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking on the name of the cookie. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings, see point “Enable and disable cookies”.

These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited.


Cookie: Google AdWords


Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
 

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
 Provider: https://www.google.com/policies/privacy/
 Opt-out: https://www.google.com/policies/privacy/


Cookie: Google DoubleClick


Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
 

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
 Provider: https://www.google.com/policies/privacy/
 Opt-out: https://www.google.com/policies/privacy/

Cookie: Facebook Pixel

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
 

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
 Provider: https://www.facebook.com/policy.php Opt-out: https://www.facebook.com/policies/cookies/

Cookie: Google Tag Manager

Data collected via cookie:  Google Tag Manager to manage the operation of this website. 

Purpose(s): Google Tag Manager is the tag management solution passing data. Provider: https://www.google.com/policies/privacy Opt-out: https://www.google.com/policies/privacy/

Enable and disable cookies and similar technologies 

The 'Help' menu in the Internet browser's menu bar on your computer tells users:

  • How to prevent the acceptance of new cookies in the browser 
  • How to set the browser to notify them when they receive a new cookie  
  • How to completely disable Cookies. 

If Cookies are disabled then much of the content on fordlb.com will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this, we recommend that Cookies are enabled.   

There are many on-line publications on cookies in case you want to read more. See for example:   http://www.allaboutcookies.org

Electronic mail sent to us that contains personal information

Internet users may decide to send personally identifying information, for example, in a message containing information about your Ford product or service. We will only use this information to identify the user as a Ford customer and to determine how to respond to the electronic mail. We will not use this information other than to resolve the matter identified in the email. We reserve the right to change our Privacy Policy. A revised Privacy Policy will only apply to data collected subsequent to its effective date. Any revisions will be posted at least 10 days prior to its effective date.

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